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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Quora advertising is still very new; the platform came out of the beta during mid-2017. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

To repeat our earlier spoiler, it’s not Google’s intent to do away with ads completely. What was clear in the announcement, however, is that within Google Chrome -- which as of May 2017 had just over 63% of global desktop browser market share and 49% on mobile -- the ads in violation of the new standards will be completely blocked.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. In 2017, Adobe launched a powerful DSP to tie with Adobe Audience Manager and Adobe Analytics. Marketers can segment users by lifestyle, interest, intent, demographic, and viewership. Adobe Advertising Cloud.

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SEO Changes in 2018

EMagine B2B Blog

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Watch Search Intent. Changes to Meta Description Occur. July 2018 Updates.

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SEO Changes in 2018

EMagine B2B Blog

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Watch Search Intent. Changes to Meta Description Occur. July 2018 Updates.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

SMX West 2017, Day 2. DoubleClick Search and Smart Bidding. ” For more in-depth session coverage of SMX West 2017, please check our previous coverage: SMX West 2017: Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways. .

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