How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Integrated CRM.
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