Only B2B
NOVEMBER 27, 2019
Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.
Hinge Marketing
OCTOBER 19, 2017
Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.
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Engagio
JULY 18, 2018
Here’s an example of how you can think about which type of strategy to apply to a particular segment of your business: On average, 29% percent of the total marketing budget will be dedicated to ABM in 2018. We asked “ What % of your total marketing budget do you plan to dedicated to ABM in 2018? ”.
Content Marketing Institute
NOVEMBER 1, 2017
Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.) ask yourself why.
Only B2B
MARCH 15, 2018
Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.
6sense
JUNE 22, 2017
Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers.
PathFactory
SEPTEMBER 15, 2021
Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.
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