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Is Technology Making Marketing Agencies Obsolete?

The Point

Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue. Marketing technology can do a lot of things well.

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Case Study: How Aqua Security Reached 24% Conversion to MQL

Envy

The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. Our strategy included: Inbound Marketing to educate and build awareness. PPC to amplify content marketing efforts. HubSpot platform to nurture contacts into MQLs.

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Best Solutions for Lead Qualification

6sense

Unqualified leads. An unqualified lead is a contact that is not ready to buy from you. Your lead nurturing is not effective. In some cases, your marketing team needs to start a lead nurturing campaign to re-engage them. Their job is to convince PQL to take a paid plan.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database. Of course, you can use any social demand generation platform and marketing platform that integrate and have the same features mentioned below. Are you listening to them?

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. Video by itself helps their messages get noticed.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. Video by itself helps their messages get noticed.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. ” Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. Personalized video compels action.