ebooks 
Webbiquity
JANUARY 25, 2016
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. 3 B2B Content Marketing Stats and Facts.
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ANNUITAS
JUNE 23, 2016
Marketers in B2B create a lot of content. Before you jump in and write another eBook, learn what content your buyers need and want. rate their marketing personnel as highly effective. 4% report quality of leads as primary measure of success. 65% report effectively using marketing automation for pipeline contribution.
Envy
JULY 31, 2017
The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. Our strategy included: Inbound Marketing to educate and build awareness. PPC to amplify content marketing efforts. HubSpot platform to nurture contacts into MQLs.
Outgrow
JULY 8, 2020
Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Also, they use lead nurturing techniques to turn your prospects into profit. First Page Digital.
GreenRope
APRIL 21, 2016
A CRM stores every interaction a lead and client has with your brand, from watching a video, downloading an ebook, to signing up for your newsletter. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform.
GreenRope
APRIL 21, 2016
A CRM stores every interaction a lead and client has with your brand, from watching a video, downloading an ebook, to signing up for your newsletter. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform.
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