Zoominfo

AUGUST 31, 2020

With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

AUGUST 31, 2020

With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Liveintent

APRIL 24, 2018

billion in 2016. Its A9 group allows them to bridge the gap between marketing and advertising to sell its own products more efficiently. In 2016 Amazon had surpassed Google as the search engine specifically for shopping. Contact and shipping information (used for demographic analysis.). That’s a lot of cash.

Amazon 79

Amazon Cross-Selling Eye-Tracking eCommerce 79

Sana Commerce

MAY 17, 2023

What is SEO and what does it mean for companies selling B2B? Cross-functional relevance : Sales, Marketing, PR and IT teams can all benefit from your SEO strategy. Once you’ve established demographics, you can move into motivation and behavior. Do they have any pain points that your products or the way you sell them can solve?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

QuanticMind

NOVEMBER 16, 2016

This is especially true in digital advertising – particularly in search engine marketing, which has changed drastically during the past decade with the massive expansion of different types of customer data available (such as demographics, location, time and devices like mobile).

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Marketing Insider Group

SEPTEMBER 30, 2019

All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. Targeted audiences might be smaller, but they’re more likely to need what you’re selling.

Paid Content 246

Paid Content Content Marketing Paid Search Agency Content 246

seo.co

FEBRUARY 16, 2023

There are several ways you can do this, including working together with other authorities to produce content that each of you can promote, cross promoting your materials, or even simply earning a mention from a well-known industry figure. Demographic considerations. Selling the post. Transformations.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105