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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST.

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When Facts Fall Short: Why Brands Need a Point of View

Contently

Since 2013, the incident has served as an interesting learning experience for content marketers. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Content marketing should always be created with that in mind.

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Top 5 Demand Generation Strategies

KEO Marketing

Additional factors providing increased impact include: usage data such as dwell time on the page (up 67%) and readability and design (up 67%). In April 2016, Google implemented a “mobile first index” in which their ranking software ranked websites that were mobile friendly higher than those that were not. Content Marketing.

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It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. 2016 PR is social PR. Say that after two cocktails.)The The PR job has changed dramatically in the last decade.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Content We Love: Expert Marketers Share Their Favorite Branded Content

Brandpoint

Every day, the internet is flooded with branded content. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort of content purgatory if you will. So this post is a collection of content that we (at Brandpoint) love, representing all types of industries. Video content.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Mobile accounts for 52.6%