Vidyard

NOVEMBER 11, 2016

Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Finalists: Philips, Elemica.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

KoMarketing Associates

AUGUST 29, 2017

The first course “Google Analytics for Beginners” offers the fundamental knowledge on setup, navigating reporting, campaign tracking and Goals. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Think with Google: Data & Measurement. In 2016, Google Analytics introduced the Demo Account.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Hubspot

OCTOBER 17, 2018

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Creating educational videos to onboard new users (Wistia). Creating educational videos to onboard new users (Wistia). We realized there could be an opportunity to use that video for additional product education," said Capland. "We

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. So … video is cheaper and easier than ever.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

NOVEMBER 7, 2016

They’re simple enough that even a lone marketer can incorporate them into their next campaign -- that’s why we love them. Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. In September 2016, a pop-up shop came to London, selling out of burgers in an hour.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101