2015 Automation Budget Management Marketing Budget 
chiefmartech
NOVEMBER 26, 2017
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%
Convince & Convert
DECEMBER 12, 2014
Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. of revenue.
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Adobe Experience Cloud Blog
JANUARY 15, 2020
Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Email marketing.
Convince & Convert
DECEMBER 12, 2014
Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. of revenue.
B2B Marketing Directions
MARCH 1, 2015
Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.
Content Marketing Institute
JULY 11, 2018
That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.
Whale Pages
MAY 6, 2020
Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Our best tool against these challenges was experimenting.
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