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Email Marketing: 3 simple steps for building customer personas

markempa

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Every solution starts somewhere. It starts with some of the obvious,” Byron explained.

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Your Best Demand Generation Practices for 2018

Navigate the Channel

Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize. Marketing automation platforms have made processes in the middle of the sales funnel far more efficient than ever before. Big data is so 2014.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important. But marketing automation has a bad rap.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We already can’t wait for Eloqua Experience 2014. Time to start another countdown… We're you at Eloqua Experience 2013?

Eloqua 48
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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. Analytics is a powerful tool and a blessing to the marketing community.