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What is CASL (Canadian anti-spam law)?

SendX

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL? A significant impact has been made.

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Top 10 Email Marketing Tips for Financial Services

SendX

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. In 2018, email marketing earned an average of $38 per every $1 spent. A 2014 study by BIA Kelsey showed that around 61% of American small businesses earn more than half of their annual revenues from repeat customers.

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Facts and Fixes for Mixed Content in SEO

seo.co

In a more complex attack, an attacker could replace your images with clickable ads leading to other sites, and possibly to a phishing scam. As far back as 2018, Chrome would notify users when visiting a site without HTTPS with a message that the site is “Not secure.”. How Mixed Content Affects SEO.

SEO 125
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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. Final Thoughts.

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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Learn More: Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday. How to Understand Customer Values? Leverage the Power of AI.

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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Even HTTPS sites face their fair share of phishing attacks. As of August 2014, Google announced that HTTPS is a ranking signal: Today, HTTPS is the poster child of trust and security, directly influencing the UX and the SEO of a site. Phishing/Spear phishing. The SSL certification does not ensure complete security.

SEO 104
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Meta advertising: what you need to know

illumin

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.