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What is CASL (Canadian anti-spam law)?

SendX

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL? A significant impact has been made.

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Top 10 Email Marketing Tips for Financial Services

SendX

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. A 2014 study by BIA Kelsey showed that around 61% of American small businesses earn more than half of their annual revenues from repeat customers. In 2018, email marketing earned an average of $38 per every $1 spent.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. source ).

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Facts and Fixes for Mixed Content in SEO

seo.co

In a more complex attack, an attacker could replace your images with clickable ads leading to other sites, and possibly to a phishing scam. As far back as 2014 , Google has confirmed that HTTPS and website security were ranking signals. By contrast, active mixed content does interact with the entire page. How Mixed Content Affects SEO.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

In 2014, Google caused some furor in the Email marketing community when they announced the addition of an unsubscribe link that appears at the top of the email content. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page.

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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Learn More: Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday. How to Understand Customer Values? Leverage the Power of AI.

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Versium Launches New Consumer Identity Risk Score Leveraging the Company’s Extensive LifeData® Platform and Predictive Scoring Technology.

Versium

October 1, 2014 – – Versium , a data technology company and leading provider of predictive analytics solutions today, announced it’s latest Predictive Score, the company’s new Consumer ID Risk Score. Be more on the lookout for fraudulent offers or phishing scams. “In REDMOND, Wash.