How One Organisation is Becoming More Customer-Focused – and How You Can Too
Adobe Experience Cloud Blog
MAY 23, 2014
As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. The Marketing U-Turn. So, what prompted this shift?
Let's personalize your content