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How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. The Marketing U-Turn. So, what prompted this shift?

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How to Unseat an Incumbent?

The ROI Guy

I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Enabling your competitive marketing to focus on the financials can help frame the choices in a new way for your prospect.

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Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy?

Content Standard

Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them?

Privacy 41
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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM workflows, such as follow up workflows when a person fills out a form, take both the lead and the sales/marketing rep through specific steps and tasks. ” ( CRM Search ).

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM workflows, such as follow up workflows when a person fills out a form, take both the lead and the sales/marketing rep through specific steps and tasks. ” ( CRM Search ).

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM workflows, such as follow up workflows when a person fills out a form, take both the lead and the sales/marketing rep through specific steps and tasks. ” ( CRM Search ).

CRM 40