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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

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Why Are Businesses Using Email Marketing Automation?

Valasys

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Another example is a welcome email.

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Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

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How to Create an Editorial Calendar and Boost Conversions

Optinmonster

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

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Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. how to diversify their content away from platforms, including Google.

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. Improved lead management and nurturing. Better customer relationship management. It also has website publishing tools, marketing analytics, and can help you optimize website content.