Hubspot

JUNE 5, 2013

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. The previous estimate was for Microsoft to do $1.84 billion in net search ad revenue this year; now it’s $890 million.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. As for the content of your email, is it targeted, or do you just blast everyone with the same thing? unsubscribe rate. Who are you again?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The Customer

AUGUST 30, 2019

Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015. So, email blasts aren’t actually always email blasts at all. The tags decide who gets which emails and when. This ability to personalize means… more emails.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Contently

APRIL 21, 2016

You made an ad, and you blasted it out there. In a 2015 Wall Street Journal article, an ad buyer claimed that “only 15 percent of its clients that advertised on BuzzFeed in 2013 returned in 2014, largely because some marketers had a tough time figuring out how the ads helped their businesses.”

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. CMOs expect that number to reach 18.8%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

JANUARY 22, 2014

Going back a bit further to the beginning of 2013, the same week HubSpot released a new app to measure the ROI of campaigns, HubSpot CMO Mike Volpe wrote a blog post propounding the demise of them. In 2013, we noticed a problem with the way social media marketing had evolved. His colleague, Jennifer Beck, vehemently disagreed.

Campaigns 28

Campaigns Inbound Marketing Marketing & Strategy PPC 28