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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

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How to Grow and Scale Your Agency with Marketing Automation

Sharpspring

Even if the strapped team could get leads, who was left to handle follow up and additional case loads? Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. ” Over the last 10 years, ad platforms and options have changed dramatically. Pop-Up Map Ads. Knowledge Panel Ads. Listing Ad Format.

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What It Means to Get Branded Content Right

Content Marketing Institute

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. The film also supported the release of the charity’s new report on the subject, Reclaiming Dreams. Click To Tweet.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

And that increased to more than $50000 in 2013. He is involved with all kinds of affiliate campaigns, and also works directly with brands to improve their existing conversion funnels. Sells runs his own blog on www.finchsells.com where he talks about everything from his personal life to his professional life.

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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. To support our first goal we open a communications channel independent of the conference (i.e.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. These individuals' businesses are fueled by brand impressions and ads served on YouTube. undefined.