vendor 
chiefmartech
APRIL 25, 2017
tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Why marketing automation, which I crudely lump together with campaign management and lead management products? Specifically: 142 vendors remained unchanged from last year.
Customer Experience Matrix
JANUARY 4, 2012
The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.
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ANNUITAS
JANUARY 10, 2011
Happy 2011! As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? Many vendors and organizations are using the terms “marketing automation” and “lead management” interchangeably.
ANNUITAS
OCTOBER 17, 2010
In this role, Andrew is continually speaking with vendors, analysts and end-users. A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. Gaffney: Absolutely.
ANNUITAS
MARCH 10, 2011
Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space.
Hubspot
AUGUST 10, 2011
His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. In fact, at past IMS events, we’ve met business partners, clients, vendors and friends that have been instrumental to our agency’s success. Have Some Fun Outside the Office.
ANNUITAS
JANUARY 4, 2012
2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Develop and implement a lead management process to ensure more value from their automation investment.
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