Tony Zambito
MAY 13, 2011
While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises. Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. What was the King of Influence in this survey?
Convince & Convert
APRIL 28, 2010
Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It
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Buzz Marketing for Technology
MARCH 25, 2010
In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Facebook. Tweet This! Share this on Linkedin.
Convince & Convert
JULY 14, 2010
If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM.
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Copyright © 2010 Tiecas, Inc. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.
Convince & Convert
SEPTEMBER 20, 2010
Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.
Buzz Marketing for Technology
APRIL 15, 2010
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Share this on Facebook.
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