The Effective Marketer

JULY 21, 2009

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Why PRs can be better link builders than SEOs by Econsultancy.

PR 100

PR Tools Tips Blogger 100

Online Marketing Institute

NOVEMBER 8, 2010

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? .&# With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. If Facebook can address those issues satisfactory it would be great.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Webbiquity

FEBRUARY 21, 2011

While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? E-mail is easy. It is quick.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100