markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Copyright © 2010 Tiecas, Inc. I am referring to optimizing customer engagement in B2B marketing. Why is it important? All Rights Reserved. of Tiecas, Inc. Resources

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Copyright © 2010 Tiecas, Inc. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Copyright © 2010 Tiecas, Inc. Engineers tend to respond much better to peer-to-peer recommendations than some stranger tweeting about your company or its products. All Rights Reserved. of Tiecas, Inc. Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120