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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Search marketing includes Search Engine Optimization and Pay-Per-Click.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Tweet This!

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5 Insights to Help You Navigate the Inbound Marketing Job Market

Content Standard

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

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5 Insights to Help You Navigate the Inbound Marketing Job Market

Content Standard

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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