Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively.

Social Media 100

Social Media Social Marketing BtoB Media 100

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

MARCH 13, 2008

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Can you blame him?

Lead Generation 120

Lead Generation Allocation Generation Budget Programs 120

Online Marketing Institute

JUNE 22, 2009

Naturally, she’s thinking hard about how to justify what is effectively a new cost line… Read more… Stan Woods | March 19th, 2009 | 4 comments Postcreditcrunchism: marketing is the measure of all things Every recession is a reckoning.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40