Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. in January 2008. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

AUGUST 14, 2020

A study from Gartner found that 68% of CMOs are new to the most senior marketing role in the organization and have an average tenure of just 44 months. This means that they may not have experienced the 2008 downturn and have only been making decisions during a boom market when the odds of failure were lower.

Top of Funnel 52

Top of Funnel Planning Advertising Agencies Content 52

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). – Brent Adamson, Distinguished Vice President, Advisory, Gartner. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. eduGuru Links of the Week for November 14th, 2008 |.eduGuru I market them.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. in January 2008. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). The traditional model of linear deal progression, with a handoff from marketing to sales, won’t work for complex modern B2B buying.” – Brent Adamson, Distinguished Vice President, Advisory, Gartner.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. in January 2008. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). According to Gartner, reasons for the descent range from unrealistic expectations to vendor hype. What was it about? Please bring it on.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40