Streamline Customer Acquisition to Grow With Reduced Funding
Modern B2B Marketing
DECEMBER 4, 2008
This was because it takes time for the recurring revenues to build up enough to cover the fixed and semi-fixed costs of development, marketing and sales. Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo.