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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Yet physical events continued to gobble up an average of 20% of program spending.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Will that open it? Im Jay Baer.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. 17 Services.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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The More Things Change, The More Things Change

Convince & Convert

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.