Why You Can’t Afford to Miss out on Connected TV in 2023
Porch Group Media
NOVEMBER 4, 2022
In 2007, Netflix launched its on-demand streaming video. CTV is any television set used to stream video over the internet. Research from Magnite shows that an engaged CTV viewer is twice as likely to purchase a product after seeing an ad they paid attention to than traditional TV viewers. In a year, that rounds to about 45 days.
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