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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads.

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. That tiny percentage makes up the vast majority of banner ad clicks." But which metrics are really important? And how can you most effectively use web analytics to make productive changes? Who are these "heavy clickers"?

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Looking Back at 300: Top 10 Posts

WebMarketCentral

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. . #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.