American Business Media - Research & Marketing
JUNE 26, 2009
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
The State of the Blogosphere 2010
DECEMBER 13, 2010
In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.
Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation?
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
MARCH 24, 2010
Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.
How does Time affect Marketing Accountability?
Modern B2B Marketing
MAY 25, 2010
CMO Council: Marketing Outlook 2008.). In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.).
Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
The ROI Guy
SEPTEMBER 10, 2010
The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.
Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
The ROI Guy
JANUARY 17, 2011
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner.