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How to Run a Successful Grassroots Marketing Campaign [+ Examples]

Hubspot

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101
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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses. Storytelling has been a hot buzzword for the past decade in the content marketing world.

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A 13-step crash course in digital marketing

Biznology

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80
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Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Let alone large e-retailers, one viral post like that could change the fortunes of even a small standalone retail outlet! Develop better listeners and encourage storytelling.

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The Secret to YouTube Success: 2 Key Strategies

Single Grain

This medium enables emotional storytelling, which can forge strong connections between brands and their audiences. Shareability and virality: YouTube videos have the potential to go viral, spreading your brand messaging rapidly across social media platforms and the internet. Sure, the basics matter, as we’ve included above.

Youtube 52
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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Growth strategy – virality, content marketing, and cohesive storytelling 5. Once we got our first 100, how did we grow from there, it was a combination of like intercom benefits from a little bit of virality in the sense that you see intercom in other products.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Evernote gives me a way to organize my storytelling making my social media strategy more successful.”. But I can’t quit you, Insta.”.@Instagram