ClearVoice

DECEMBER 27, 2021

Storytelling has been a hot buzzword for the past decade in the content marketing world. But what if storytelling takes the form of reporting to your C-suite and brand marketing team? Content reporting.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. With SMS messages, you can have a real conversation with your customers. Again, this last aired over a year ago, but I remembered it because of the emotional storytelling.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Salesforce Marketing Cloud

AUGUST 17, 2021

Use email, for example, for messages that require storytelling with visuals and copy, and send push messages to drive engagement with apps that deliver interactive experiences that will resonate with your customers. We want to connect with our customers where they are, across channels,” Mull said. Now we’re on to the third C.

Marketing AI 98

Marketing AI Loyalty Marketing Strategy Marketing & Strategy 98

Biznology

NOVEMBER 11, 2013

Although mobile options vary from SMS to Augmented Reality, every business has to first establish a role for mobile, the right tactics and a mobile measurement plan for success that scalable, says Alex Kates in Chapter 5, Mobile Marketing: Innovation on the Go.

Course 80

Course Planning Work Management Peer-to-peer 80

Sharpspring

FEBRUARY 13, 2020

SMS messages. A perfect medium for digital storytelling, video enables you to illustrate the benefits of your product or service in a memorable way. Which affiliate network would suit your product or service? Which keywords will be the most effective ? A variety of mobile ad types exist, such as: Banners. Native ads. Interstitials.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

FEBRUARY 13, 2020

SMS messages. A perfect medium for digital storytelling, video enables you to illustrate the benefits of your product or service in a memorable way. Which affiliate network would suit your product or service? Which keywords will be the most effective ? A variety of mobile ad types exist, such as: Banners. Native ads. Interstitials.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Outgrow

MAY 28, 2020

They can help you create and advertise your content via SMS, Google Display Network, and Social media networks. Through advertising, social media, PR & video storytelling, BPG has significantly increased engagement and followers for Porsche. Sarmady – a Vodafone company. AMC is a master of effective brand communication.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Martech Advisor

MARCH 31, 2020

Another key point to note is that more than 35% of customers are attuned to brand marketing through email, SMS, and social ads. It's the perfect time for brands to lean on eCommerce marketing best practices to reconnect with existing and new customers in a meaningful way," says Raj Nijjer, VP of marketing, Yotpo.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

SmartBug Media

JANUARY 20, 2023

E-commerce growth is dependent on a number of marketing strategies and channels, including but not limited to email and SMS marketing, paid advertising, and a stellar social media presence. You can begin creating campaigns as early as September and run promotions through email, SMS, and social media. What is the Four Peaks Theory?

SMS 98

SMS Planning Campaigns Brand Identity 98

ClearVoice

SEPTEMBER 4, 2020

never use group chat functions of SMS and messaging apps. How to Use Data in Your Storytelling. A full 87 percent of smartphone users utilize a mobile messaging app at least one time per month. eMarketer ). More than 21 percent of 18- to 29-year-olds in the U.S. Statista ). Nearly 70 percent of internet users in the U.S. Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Litmus

DECEMBER 8, 2020

And so that’s super clear for some companies that have good attribution models and for others that’s still fairly fuzzy as to what incremental value they drive to the business by sending an email or by sending an SMS to customers.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Hubspot

SEPTEMBER 26, 2014

“The Scarecrow” was a big winner at Cannes, and it continues to be one of the best examples of compelling storytelling by a brand. Smart Communications transformed textbooks into 160-character SMS messages and placed them on SIM cards for mobile devices, turning them into simple e-readers. Brand: Chipotle. Engagement.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Sprout Social

NOVEMBER 26, 2019

Take fashion brand Everlane, which uses social not for flashy content meant solely to sell, but for deep and authentic storytelling about the purpose-driven business it’s built. But when a brand builds purpose into the very fiber of its business, the marketing is the easy part. Founded in 2010, Everlane has been mission-aware from the start.

Transparency 13

Transparency Multi-Channel SMS Paid Search Agency 13

Marketing Insider Group

FEBRUARY 2, 2021

Storytelling. If you send out SMS messages or develop an app, ensure they’re mobile-friendly. Pillar pages. Thought leadership. Tip sheets. Comparisons. Datasheets. Content marketing is best for: Lead generation. Generating ROI. Building authority. Brand awareness. Boosting website traffic. Email Marketing.

Paid Content 275

Paid Content Marketing Budget Paid Search Agency Advertising Channels 275

Martech Advisor

JANUARY 9, 2020

Develop better listeners and encourage storytelling. In addition, since most customers seek information and prefer online interactions these days, retail brands need to take this interpersonal storytelling aspect a step further - into the digital world.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Outgrow

JANUARY 22, 2020

Twilio Flex helps you build a full-fledged contact center with chat, SMS, and WhatsApp without any third-party intervention. Their client stories and other series full of storytelling are proving to be a blockbuster. Reaching out to customers and prospects timely lays the foundation for long-term sales.

Marketing Analytics Tools 75

Marketing Analytics Tools Marketing Automation Services Tools Cable 75

Single Grain

AUGUST 7, 2023

This medium enables emotional storytelling, which can forge strong connections between brands and their audiences. Use push notifications , send out email blasts, and even consider SMS blasts to notify your audience about the new video. If appropriate, you can also invest in paid advertising to give your video an extra boost.

Youtube 52

Youtube Marketing & Strategy Viral Marketing Blast Campaigns 52

Oktopost

NOVEMBER 19, 2021

Powered by AI, Seismic is a storytelling platform that includes many features with practical value, like compliance and risk management tools, social selling, and predictive content recommendations. This solution specializes in SMS-based mobile marketing. Pricing: By request. Pricing: By request.

Marketing Automation Services 76

Marketing Automation Services Enterprise Management Top of Funnel Tools 76

Seismic

MARCH 25, 2021

LiveSocial – Seismic’s social selling platform (from the Grapevine6 acquisition) that enables sellers to share authentic content to social channels from a live feed of marketing-curated content based on seller interests, activities, and profile will be extended to email and SMS over a couple of quarters.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Content Standard

NOVEMBER 30, 2023

Regarding the latter, two great ways to utilize atomization are visual storytelling and interactive content. It’s important to remember that you’re not just meeting customers and prospects where they are; you also want to deliver valuable content where there’s the least amount of noise.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Share your brand story with powerful storytelling. .” According to Deloitte , the CMO should be well-versed in the following five roles: Growth Driver – who can drive sustainable and profitable growth YoY.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Brand Identity 105

SnapApp

JULY 19, 2017

Use an SMS (text messaging) opt-in system to capture emails. Storytelling consultant and speaker Kindra Hall did this recently at the 2017 Unbounce CTA conference, and I thought it was absolutely brilliant. . Using an SMS opt-in system was an especially smart move on Kindra’s part. Here’s what it looked like from my end: .

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Hubspot

SEPTEMBER 5, 2018

SMS communications. Use Storytelling. Storytelling helps paint a bigger picture of a brand or company, not simply promote a single product or service. Storytelling is the one technique you should try to infuse in all your advertising. Dove employs storytelling in its campaign partnership with Operation Homefront.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Optinmonster

JANUARY 14, 2024

With options for email marketing, SMS campaigns, and a suite of other digital marketing tools, Brevo is designed to support businesses in their growth and adaptability in the ever-changing digital landscape.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Delivra

OCTOBER 23, 2018

Part of delivering that type of engaging content includes storytelling. However, it’s also important that you earn the trust of your audience so that they’re willing to connect with you through SMS. Share stories. Your content must be strategically executed to engage subscribers with the right message at the right time.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Heinz Marketing

JANUARY 22, 2018

Or when you’re sending an SMS message, how are you getting permission to send that and to be able to send that text message? She is the chief storyteller for Terminus. Matt: Not that kind of storytelling, no. We will be featuring Lauren Patrick, chief storyteller for Terminus, talking about storytelling and B2B.

Marketing AI 55

Marketing AI Top of Funnel Work Management Enterprise Management 55

Sprout Social

FEBRUARY 10, 2020

For example, Instagram Stories is great for visual storytelling and sharing interactive content. Reach out via email, SMS, Facebook or Instagram Messenger and other channels to collect their thoughts and opinions on how to improve your services for their benefit. Convert visitors into leads.

Inbound Marketing 138

Inbound Marketing Work Management Marketing Management Marketing Automation Services 138

Optinmonster

JANUARY 14, 2024

With options for email marketing, SMS campaigns, and a suite of other digital marketing tools, Brevo is designed to support businesses in their growth and adaptability in the ever-changing digital landscape.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. Coping with copycats – staying focused and making adjustments 3. Acquiring the first customers – personalized approach for effective customer discovery 4. The complexity of the SaaS – communicating a simple, believable narrative 6.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

ClearVoice

AUGUST 14, 2023

Now similar attacks are popping up in QR codes, SMS text messages, and other mobile technologies. Use Storytelling for Cybersecurity Awareness No matter your target customer, the basics of good content marketing remain the same. It’s your job to bring it to life with narrative structure and storytelling.

Enterprise Management 83

Enterprise Management Top of Funnel Ad Building Marketing & Strategy 83

SnapApp

AUGUST 31, 2017

They can get an opinion from a friend through a live video chat, a sms/mms, or a messaging app. If your brand isn't offering exceptional experiences via education, innovation and storytelling — another 100 will be! . It's as simple as that. . The reason? Short attention spans and a world full of choice.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Evernote gives me a way to organize my storytelling making my social media strategy more successful.”. But I can’t quit you, Insta.”.@Instagram

Social Media 111

Social Media Paid Content Budget Programs Social Marketing 111

Metadata

JULY 26, 2021

This is the stage in which we product marketers thrive because it’s time to do what we do best: storytelling. But storytellers be warned: throw all those answers at them at once, and I don’t care how sick this launch is, your own launch will cannibalize itself. What technology does it integrate with? hours long.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Texts, Short Message Service (SMS), Web Push, and Push Notifications. When Michael Hyatt rocked an awesome product review and testimonial for CoSchedule, we saw some great growth.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Texts, Short Message Service (SMS), Web Push, and Push Notifications. When Michael Hyatt rocked an awesome product review and testimonial for CoSchedule, we saw some great growth.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167