Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Martech Advisor

JANUARY 9, 2020

Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Help them work for you to spread the word.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Help them work for you to spread the word.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168