Adobe Experience Cloud Blog

JANUARY 21, 2016

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game. What this means for you: Yes, we’ve heard this before.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. We know we are number one when it comes to high-quality decision-makers in the US.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. We know we are number one when it comes to high-quality decision-makers in the US.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Atomic Reach

SEPTEMBER 9, 2021

It is easier to add additional personas that will assist you in narrowing down into individual verticals or preferences, instead of choosing one broad demographic to fulfill too many individual characteristics. If the SMB VP reads you content which is designed for the enterprise-level VP, it likely won’t resonate.

Enterprise Management 52

Enterprise Management Marketing Budget Marketing Budget Creation SMB 52

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Is any of this surprising or validating? Vertical Measures | Paid Media Supervisor. . . Keegan Brown.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112