Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. He specializes in Web 2.0 Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

MARCH 10, 2009

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., These sites use the insidious "nofollow" tag, so they have no SEO value. 9 Knol N/A 386,772 +22,303.6%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0 Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20