The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
Modern B2B Marketing
OCTOBER 26, 2011
More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Photo Credit: salesforce.com.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution).
How to Calculate Social Marketing ROI
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?
Finding the Love Between Sales & Marketing at Dreamforce [Video]
SEPTEMBER 2, 2011
I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Twitter. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy.
Smashmouth Review - Genius.com Accelerates The Close Part 1
JUNE 25, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.
Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Modern B2B Marketing
NOVEMBER 24, 2009
This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.