How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. You can determine if a trade show is worth the investment.

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. Set Your Trade Show Marketing Goals. Trade shows are no different. What are you doing to make your trade show a success?

Trending Sources

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. Trade shows and other events are very noisy.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Photo Credit: salesforce.com.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation Blog

He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

13 Events You Should Attend In 2013

Modern Marketing

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. The show offers insight on optimizing in-content ads, branded apps, mobile video, casual games and other interactive forms of engagement via mobile.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails.

Dreamforce Extravaganza is about to Arrive in Style

LeanData

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. This is the show that everybody attends.”. We probably should start with the boat. Well, it’s not exactly a “boat.”

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The Sights of Dreamforce 2011

Modern B2B Marketing

However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. B2B Marketing Salesforce.com b2b marketing dreamforce event marketingby Rick Siegfried I finally did it. I lost my virginity.

Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution).

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns.

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Finding the Love Between Sales & Marketing at Dreamforce [Video]

Modern Marketing

I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy.

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6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity

Fathom

By its simplest definition, outbound marketing is sending a unified message out through TV ads, cold calling, trade shows, etc. An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success.

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.

Lessons for Sales and Marketing from Cloudforce San Jose

Modern B2B Marketing

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The Salesforce.com product team was paying attention to that change.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account. Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account. Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

One way to tackle closed loop marketing

Anything Goes Marketing

Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. PS - Here are some additional resources on closed loop marketing: Closed Loop Marketing: Making a Match Between Sales and Marketing Webcast: Closed-Loop Lead Generation & Management Tags: closed loop marketing , CRM , salesforce.com , query strings , Jerry McGuire , Go leafs go!

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Dreamforce Extravaganza is about to Arrive in Style

LeanData

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. So, yes, this might be a good place to mention that Dreamforce is no longer just a trade show. This is the show that everybody attends.”. We probably should start with the boat. Well, it’s not exactly a “boat.”

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Two economists are walking on the street. One looks down and sees a $100 bill.

Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals

Hubspot

But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your 'appointments set' to customer close ratio.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

The campaigns themselves can contain multiple events such as trade shows, Webinars, newsletters and surveys. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Campaign reports show activity counts (emails sent, opens, links clicked, etc.) I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs.

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others?

B2B Lead Generation Blog: Give Lead Generation Some Respect

B2B Lead Generation Blog

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect.

B2B Marketing ROI

delicious b2bmarketing

Then select “Show Original&# to see the message’s headers. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive. Let them make their marketing investments, ad places, and trade show bookings.

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation Blog

Neither Salesforce.com nor Sugar CRM are. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Modern B2B Marketing

This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.