Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

Trending Sources

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. At the Trade Show. After the Trade Show.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

The best opportunity to kick off that effort was at the NRF Big Show. A Twitter identity for Seymour, @SeymourKnowMore. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Consider offering a discount to attend the show as an incentive for visiting your booth.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. How’s your customer outreach?

Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers.

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

9 Steps to Revitalize Your Tradeshow Marketing Strategy

Marketing Action

It should be a very strategic process, where every aspect of your tradeshow: pre-show, during-show, and post-show are all meticulously thought-through and tied back to a strategy and aligned with your business goals and objectives. What you’re featuring at the show.

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Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events. The way you approach your trade show or marketing event should reflect this, not ignore it.

How to Use Social Media to Maximize Your Trade Show Presence

Hubspot

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world.

8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

Hubspot

There are plenty of ways to use your Twitter cover image to promote your business. Show it off! 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets.

What’s in the FUNNEL? – eConsultancy’s London Trade Show

Modern B2B Marketing

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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How to Optimize Events with Social Media [Infographic]

Webbiquity

It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Guest post by Dave Landry.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Twitter. Think of Twitter as an online broadcasting tool. b2b Facebook LinkedIn marketing SlideShare twitter

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Recent research shows that only 37% of the Inc. Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. And blogging makes Twitter use much more successful.

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7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. How to Embed a Tweet Using The New Twitter Web Design.

Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

LinkedIn and Twitter Accounts…check / check. Trade Show…check. Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. Client Newsletter…check. Blog…check. Publicity…check.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something. Research shows that people unlike brands on Facebook nearly as often as they shut off other channels and for all the same reasons: “too frequent, irrelevant or boring communications.”. Recently, I was preparing a workshop on social media for an ITSMA client.

The social media listening market is maturing

Biznology

Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. Social Media Marketing Application programming interface Converseon Customer relationship management customer service sentiment analysis social media twitter

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What Is The Future Of Content Marketing?

Marketing Insider Group

The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

However, a look at B2B specific research shows otherwise. Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. Follow him on Twitter @NickARojas. Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel.

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. Next, show them the ROI they can expect from each campaign. Marketing is hard.

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What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

MQL to Sales Accepted Lead (SAL) ratios are touted as exceptional by marketing teams, eyed suspiciously by sales teams, and eyeballed by executive teams who say “just show me the opportunity pipeline.”. At a trade show, did they speak directly with someone?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"

Marketri

" And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business.

Stop doing PR. Start doing visibility.

Chris Koch

And research shows that even the stodgiest C-level executive does at least three web searches per day. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release.

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events.