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Pssst. Trade Shows Suck at Lead Generation. Pass it on.

B2B Marketing Unplugged

Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

The Very Simple System For Picking Your Trade Shows

B2B Marketing Unplugged

Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you.

Three More Trade Show Goofs and a Ray of Hope

B2B Marketing Unplugged

Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.

Treat a Trade Show Like Your Office, Not Your College Dorm

B2B Marketing Unplugged

Just back from my first two trade shows of the season, and I am sad. Let’s say it together: trade show booths are very, very, expensive inside sales calls that happen to have nicer carpet than your office. And this is why it’s a stupid idea at a trade show.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

The best opportunity to kick off that effort was at the NRF Big Show. A Twitter identity for Seymour, @SeymourKnowMore. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

10 Ways to Make Your B2B Trade Show Social

Social Media B2B

Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. You can follow him on Twitter @danielfrank7

Got a Trade Show Coming Up? How to Use Instagram While You're There


Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. There are number of ways to engage your trade show attendees with an Instagram contest.

Ten Ways to Rock Your Trade Shows

B2B Marketing Unplugged

Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. So just in time for the Q2 show planning cycle, let’s recap Bizmarketer’s Top Ten Trade Show Tips. Pick the right shows. Have you ever challenged the (usually fictional) “attendee profile” offered up by the show organizer?

Geofencing? And other ways to target ads to trade show attendees without being there.


Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. Invite prospects via personalized email to a pre or post show meeting. Twitter Hashtag Promoted Tweets.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II


In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Consider offering a discount to attend the show as an incentive for visiting your booth.

ROI, Trade Shows, Sales

Savvy B2B Marketing

Trade show marketing is an extremely effective way to boost your company’s profile, and boost your sales. When you’ve settled on an event, research the successes and failures of the last few shows. To get the biggest bang for your marketing buck, you need prospects to attend the trade show. Use social media to create a buzz by joining in Twitter chats and hashtags, joining LinkedIn groups, and more.

Am I connecting with my customers enough? 10 tips for customer outreach


Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. How’s your customer outreach?

Eight Rules for Lead Generation Events

B2B Marketing Unplugged

The product they were showing off was of only marginal interest to me, and of no interest to most of the other people they invited from my company. This is not a trade show, so no crappy orange bags here please. Psssst, Trade Shows Suck at Lead Generation.

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The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.


Conferences and trade shows are a staple in a business marketer’s diet. But how well do conferences and trade shows really work? Pacific for a brand new #B2Bchat on the role of conferences and trade shows in the B2B marketing mix!

Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. If I told you Twitter helped keep you safe, would you believe it? Instead of SAYING these things, I wanted to SHOW you. This is a conference created entirely through Twitter.

Ready for Events That Work?

B2B Marketing Unplugged

They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole thing without those pesky competitors, students, people who can’t make decisions and tire-kickers who waste your time. or follow me on Twitter @bizmkter.

Work 44

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show.

Four Things Marketing Should Say “No” About in 2013

B2B Marketing Unplugged

I will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget.

Content Marketing’s Role at Trade Shows


The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

How to Use Your Subject Matter Experts for World Domination

B2B Marketing Unplugged

Justifying it: You will need to show a direct relationship between your Hermit Crab’s work and an improvement in marketing material quality and quantity or in better CSAT or lower technical support call volumes. Internal Helpfulness: Reviewing sales literature; showing sales how stuff works; showing your agencies how stuff works; supporting channel implementations. For them, a trade show in Tuscon is a good thing. Follow me on Twitter @bizmkter.

Trade Shows Part 6: Stupid Ideas

B2B Marketing Unplugged

Who doesn’t need a massage after a day at a noisy crowded show? Get a guy to come with his cart and brew lovely coffees for a few hours when the show opens. follow me on Twitter: [link]. All Stupid Ideas Trade Shows bad marketing branding events give-aways Hooters girls linkedin marshmallow premiums slingshots stupid ideas trade shows trinkets visibilityHere are some stupid things to do at your booth: Massages: This seems like such a nice thing.

Trade Shows Part 5: Getting People to Your Booth

B2B Marketing Unplugged

There are basically three opportunities to get people to your booth: Before the show, during the show, and on the show floor. . How to bring people to the booth before they come to the show: Most trade shows are crowded, noisy and difficult to navigate. First, get the registration list from the show organizers. For example, I received a post card recently which I redeemed at a show to receive a lovely pen. follow me on Twitter: [link].

Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events. The way you approach your trade show or marketing event should reflect this, not ignore it.

Trade Shows Part 1: Who Gets to Go

B2B Marketing Unplugged

Spring is definitely in the air, and with it a brand new season of trade shows. You remember trade shows, don’t you? Most marketers still include trade shows in their mix, though I like to think we are getting a little better at it. Certainly the years following the tech meltdown in 2000/2001 have seen a more sober approach to shows, but we still aren’t quite past the stilt walkers, Hooters girls, two-storey booths and popcorn machines.

Case Study: How Twitter Saved My Business

grow - Practical Marketing Solutions

Networking “speed dating.&# Trade shows. Luckily for me, this era of my life coincided with the dawn of Twitter. Twitter is deceivingly simple, but it took me 4-6 months to understand it … and I continue to learn every day. The Twitter revolution.

Trade Shows Part 2: How to Pick Events

B2B Marketing Unplugged

show organizers HATE this one). Will we be expected to show up with a great offer? Is there an opportunity to “own” this show by being the top sponsor? follow me on Twitter: [link]. All Trade Shows B2B marketing branding business travel case study events Hand-Wringers hospitality suite KPI linkedin media relations metrics press room product launch product management product manager Sales sponsor sponsorship trade shows visibility

Trade Shows Part 3: Do You Give Good Booth?

B2B Marketing Unplugged

I had exactly an hour to get around the show floor between meetings so I was a little nervous that I wouldn’t have time to speak with all the people I needed to. This was one of the poorest collections of sales people ever assembled on one show floor. follow me on Twitter: [link]. All Getting & Losing Business Random Rants Trade Shows B2B marketing bad gifts events getting the business give-aways linkedin losing the business premiums trade shows trinkets visibility

Networking Dos and Don’ts from an Event Pro

Vertical Response

Here are some guidelines: Follow businesses you liked on their social media (LinkedIn, Twitter, Facebook, and Pinterest) business pages.

9 Steps to Revitalize Your Tradeshow Marketing Strategy

Marketing Action

It should be a very strategic process, where every aspect of your tradeshow: pre-show, during-show, and post-show are all meticulously thought-through and tied back to a strategy and aligned with your business goals and objectives. What you’re featuring at the show.

Buzz 31

How to Use Social Media to Maximize Your Trade Show Presence


As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world.

Trade Shows Part 7 – It’s All in The Follow Through

B2B Marketing Unplugged

Why would anyone bother going to a trade show if they don’t want more business from existing customers? The vendors must have just received the attendee list from the show organizers. One was from a call centre with so much background noise I couldn’t hear the caller; the other was from a summer student who had been given the fun job of following up the show leads. follow me on Twitter: [link].