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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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5 top public relations management tools and tactics for 2023

Valasys

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

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What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”.

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6 PR Tips for Your Small Business

Benchmark Email

Public relations (PR) has evolved over the years. Getting the word out about your small business is so crucial. The more people… The post 6 PR Tips for Your Small Business appeared first on Benchmark Email.

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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Two out of three Facebook users visit local business pages once a week. Why LSM matters. The takeaway?

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. For example, imagine a bank that just launched a low-fee checking account designed to meet the needs of small business customers. While social media may not be changing everything about public relations, it’s definitely adding a new layer of interaction.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. Photo Source.