Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

MKT1

SEPTEMBER 20, 2023

Use us as a pipeline accelerator to: engage buying committees, improve demo and event attendance rates, boost email open/response rates, and amplify field marketing efforts. MKT1 Discount: Mention MKT1 for 15% off if your purchase through the end of September. Optional) Augment your CRM data using lead enrichment tools.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Are marketers focused on the right buyers today?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Single Grain

NOVEMBER 29, 2019

increase in sales productivity – and companies using automation enjoyed an average 12.2% Five out of those ten customers visit the e-commerce store again after a day or two and add products to their cart. However, two of them leave without purchasing anything. Pitch relevant products in the newsletter.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. Increased efficiency and productivity. Measurable results.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68