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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Utilize a PR professional to begin pitching unique content to high quality blogs and online content websites. This is the new SEO; I call it “relationship SEO”. Paid Search-Pay-per-Click.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Privacy Policy | Site designed by AMAInteractive a div. The use of buzzwords or clichés in B2B marketing content is not a new trend. of Tiecas, Inc.

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The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

Non-existent or faulty SEO One of the first things I look for when talking with a prospective client is whether or not the website is optimized for search engines. Not understanding the importance of SEO is a huge mistake. And no, I don’t think social media is a replacement for SEO – but that’s another post.)

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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. 2010 All rights reserved.