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2011 B2B Marketing Trends

Webbiquity

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

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The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. B2B social media View more presentations from michaelbrenner. The answer is that we have to become social enterprises.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

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Where Do Marketers Get Leads? [Data]

Hubspot

Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%). The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%).

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.