(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak
MARCH 19, 2020
Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.