Remove services
Remove P2P Remove Product Remove Social Networks
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Social Media Best Practices with Your Oktopost Experts

Oktopost

.” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . P2P over B2B.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. video from Fluke Corp.,

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

This model takes a more conservative approach to marketing the product than their horizontal counterparts. As with any product, constant use ensures its regular evolution. ” Mainframe providers such as IBM offered services like database storage and computing power to enterprises. .” The Growth of Vertical SaaS.

Verticals 128
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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

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What Is Web 3.0? The Future of the Internet

Single Grain

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Since most of the currently used services were dominated by behemoths such as Google, Facebook, Microsoft and Amazon, it raised some complaints. 2) Seamless Services.