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This week’s AI-powered martech releases

Martech

Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. Price: Not transparent. Optimizely pricing is not transparent. Price: Pricing is not transparent. Price: Free, but their upgrade product, Google Optimize 360 competes against Optimizely in price, and like Optimizely, they are not transparent with pricing.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

To ensure that qualitative and quantitative data tell an unbiased story, it’s important to follow best practices for data collection, analysis, and interpretation. There are many other optimization techniques that organizations can use, including multivariate testing, split testing, and cohort analysis, among others.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them. Is it transparent pricing or do you want to have a stronger grip on privacy matters?

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Conduct A/B or multivariate tests to optimize your conversion rate, improve user experience, or test landing page designs. Keeping this transparency with customers helps to create a sense of togetherness and trustworthiness. Now is also an excellent time for running tests. What should I do if my data looks unusual to me?