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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free. I hope to see you logged in at Facebook Success Summit!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

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I Get By With a Little Help From My Friends

Convince & Convert

I’ll be back in a couple weeks.