Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

AUGUST 10, 2010

The reality is that a lot of companies either don't see things that way or just don't have the resources. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Will it be a worthy investment of time & resources?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] At the same time, word of mouth marketing IS important, and effective. [link] [link] gilbert v. I do not see social as particularly revolutionary, except in a customer service context. What's the incentive?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. j Jason Baer Kerry – I absolutely love your comment about social media not being a specialized skill. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. If you know how to do it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

What is surprising is the lack of utilizing each resource to its capacity. In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 15, 2010

@jaybaer tells why this should matter to all #marketing, #PR pros [link] [link] Sandra Weber Why Content Marketing Matters To Me And Should To You [link] RT @jaybaer [link] Sandra Weber Why Content Marketing Matters To Me And Should To You [link] RT @jaybaer [link] Nafkman Valdes RT @mollycgaines: Why Content Marketing Matters To Me And Should To You (..)

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Thanks [link] Billie Ginther @iwants RT Nice article and PPT on beginning social media … [link] thanks [link] 7 Ways to Overcome the Social Media Time Sink | Social Media Examiner [.] A good resource to find out how to connect with your audience is Groundswell. A+ resource links, too. link] [link] Ento ?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

. #19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Great post via @jaybaer [link] [link] membershipjedi Thanks for taking the time to comment Mark.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 14, 2010

Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. I am ready to opt-out of most. I value what you say, know it has a monetary value. But you don't hold the credit card in between the relationship, again , again and again.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 18, 2010

The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. I feel that PR companies can be a huge education resource to their clients. link] EricaMcClenny Jay you really hit some key points with 5 and 6.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. Reinfeld RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] Jay Thompson Derek – You might take a peek at [link].

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 8, 2010

They are now an excellent resource for targeting audiences in entertainment and music. Think of what originally was the spawn of MySpace – music, local bands, etc. They haven’t failed. They have just rearranged their path to go back to their roots.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

Social media is great for setting your business or yourself up as a thought leader, for sharing ideas, for finding articles and blogs and resources you never knew existed. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Proposals are written. Stuff gets built. And then…………………………… THUD.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. Completely agree with Jay Baer: [link] [link] Jackson Tucker Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

FEBRUARY 9, 2010

I think many people look to trusted online resources for expertise. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. and so it's not that we trust our friends any less relative to other sources, just that our benchmark for trust has changed.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out? I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 7, 2010

Depends on your resources and how big these geo-apps get. Re customer service – yeah – I can see that's annoying but, in fairness, they are in the grips of a massive updraft at the moment so I'm sure they're creaking resource wise. Still, the should get on top of it. Not sure where Gowalla is on that front.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. link] Jon Mertz Social media delivers access to ideas, new thoughts, and innovative practices and approaches.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

I think this is a crucial point because no one is going to argue (at least seriously I hope) that social media is easy or can be automated in any fashion. Rather than outsourcing your social media, lets call it in-sourcing.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. If you are going to have a Twitter for your business, you must allow the resources to manage it. There is no easy follow.

Twitter 147

Twitter CRM Business Paid Search Agency 147