AI-driven Marketing: Multivariate or Single Variable Analysis?

TrueInfluence

Regression analysis helps understand various relationships between the data sets. The level of premium data needed for AI-driven B2B marketing is found through regression analysis using multiple independent variables. Multivariate vs Single Variable Analysis: Which Brings More Depth?

How to Measure the ROI of Your Marketing Programs

Marketo

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. Why Measuring Marketing Programs is Hard. Some of the key challenges to marketing program measurement are: Knowing when to measure.

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3 Types of Marketing Attribution Software to Try in 2020

Hubspot

The bottom line is — every communication plan template worth its salt should contain marketing attribution models to help measure and track ROI. Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing.

One Final Post on Multi-Variate Testing

Customer Experience Matrix

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. The second point, which is more of a Note To Self, is that multi-variate testing still won't let me use historical data to measure the impact of different experiences on future customer behavior. The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests.

Test 120

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

A multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. Understanding cost factors, common deal structures, targeting strategies, and appropriate measurement objectives is crucial for success. Sponsored articles are one of the new shiny new objects in the content marketing world.