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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).


How B2B Marketers can stay close to their Customers


Effective marketing is difficult to get right. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. B2B marketing has evolved. In an era of digital transformation, marketing has several boulevards.


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How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing? Content Marketing

Content Marketing to Acquire Precious External Business Information


B randing lies at the core of every B2B marketing endeavor. According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Content Marketing


Why Content Distribution is the Perfect Marketing Strategy


Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content Marketing

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both


The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. While doing the basics is still critical & most important for businesses to maintain perennially healthy sales pipelines; the problem arises when conventional marketing tactics fail to deliver the desired output. B2B Marketing