ebooks 
Act-On
DECEMBER 9, 2023
Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. An insurance marketer, for example, might receive the same eBook twice (oops!).
Webbiquity
OCTOBER 11, 2022
The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. Build an Opt-in Email List.
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Optinmonster
OCTOBER 6, 2023
Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business.
Webbiquity
JUNE 15, 2021
To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. What is a lead magnet?
Martech
MARCH 11, 2024
Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.
ClickDimensions
MARCH 3, 2020
Rekindling the relationship won’t be possible in every case, but you can win some back with marketing automation. Email marketing. They simply ask recipients to opt in to receive future emails while reminding them of the value of receiving the company’s emails.
Optinmonster
MAY 15, 2024
Here’s everything I’ll cover in this post: Why Use Yes/No Popups 6 Ways To Use Yes/No Popups Why Use Yes/No Popups Yes/No popups have 2 call-to-action (CTA) buttons : one button to opt in and the other one to opt out. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them.
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