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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Specifically, we need this “innovation” in today’s events and seminars. Bottom line – There is a better way to engage attendees and collect leads at trade shows. If you’d like to learn how LeadLiaison has been innovating the industry the past few years, we’d be glad to set up a time to speak with you.

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Create a World of Marketing Automation Through Good Content—and Imagination

Adobe Experience Cloud Blog

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. You may have to start by pushing out links to favorable industry articles that mention your products or services.

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Moneyball – Another Name for Marketing Automation

Adobe Experience Cloud Blog

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

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Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Here are a few pointers on what you can do and how…. Consider these numbers.

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New developments in B2B marketing list acquisition

Biznology

plus numerous databases and online data enhancement services to choose from. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Conferences and trade shows, like Dreamforce.

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SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site , (b) send the right content to the right audiences, and (c) implement the best automation strategies for your business. Once you’ve logged into SharpSpring, you’ll quickly see how robust the platform is.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation.

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