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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

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7 Tried & True B2B Marketing Automation Examples

Lake One

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation?

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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

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Lead Scoring: A Data-Driven Approach to Sales and Marketing

Vision6

This article will explore the lead-scoring process, the benefits of lead scoring, various lead-scoring email marketing strategies, and how you can build an effective lead-scoring model to grow your business. How to build a B2B lead scoring model? 4) Regular feedback loop An outdated scoring model can easily damage your business.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. And the key to getting the best view of this is through multi-touch attribution models. The answer is: not easily.